Creating the Wondermind x Cloth & Paper Box: A Behind-the-Scenes Look

At Cloth & Paper, we believe in the power of mindful planning to enhance our lives. That's why we've teamed up with Wondermind, a mental fitness platform, to create the October Intention Box. This week, we’re excited to give you a glimpse into the making of this extraordinary partnership and the vision that drives it.  

Discover the passion and dedication that went into every detail of the this special box, and gain a deeper appreciation for the thoughtful design and curated content within.

The Inspiration Behind the Collaboration

Every successful collaboration starts with a spark of inspiration. For Wondermind and Cloth & Paper, our journey began with a shared vision: to enhance both productivity and mental wellness through thoughtfully designed planning tools and accessories. 

Early brainstorming sessions were filled with excitement and ideas as we mapped out how our strengths could complement each other. We explored various themes and concepts before landing on the idea of the October Intention Box—a toolkit for self-care and reflection designed to support you this season.

When asked about how this collaboration came to be, Ashley Reynolds, the founder of Cloth & Paper shared, 

"We wanted to make products that would help people feel better mentally and get more done. Working with Wondermind feels like a natural extension of what I’m passionate about."

This shared vision aligns seamlessly with Wondermind’s mission to make mental health information more accessible and personal. Co-founders Mandy Teefey and Selena Gomez emphasize,

"Partnering with Cloth & Paper on this box means more to us than you know. As planner enthusiasts, we have a lot of feelings about where and how we brain dump, so this was personal. We hope that the tools in this box inspire and empower you to make mental fitness a habit in your own lives."

The process of designing the October Intention Box was driven by this very need for a supportive, accessible resource so individuals could confidently explore self-care practices that align with their unique journey.

The Mission-Driven Design

During our brainstorming sessions, we explored various ideas for the October Intention Box. We considered adding guided journaling prompts to help you reflect on your thoughts and feelings, and mood trackers to monitor your mental and emotional well-being. 

We understood that mental health experiences are diverse, and we wanted to create a box that was inclusive and supportive of everyone. We carefully considered the needs of different individuals, including those with varying levels of experience with mindfulness and self-care. 

As you open the October Intention Box, you'll discover that each component has been carefully chosen to support your self-care journey. One doesn't miss the thoughtfulness and attention that was put into creating something truly this special. 

The Impact

From the elegant planners and accessories by Cloth & Paper, which provide the perfect framework for organizing your thoughts and setting intentions, to Wondermind’s inspiring prompts and practical tools that encourage deep reflection and self-care—every element is intended to nurture and uplift. 

What makes this collaboration truly special is our dedication to fostering a community where vulnerability is not only accepted but cherished. Together, we are creating an inclusive environment where mental well-being is prioritized, and everyone is encouraged to explore their feelings openly and without judgment. 

A Personal Touch: The Founders’ Insight

The collaboration between Wondermind and Cloth & Paper is truly inspiring. Ashley views this partnership as a natural extension of her dedication to excellence and personal growth. Writing has been her mental anchor for nearly a decade, grounding her through life's ups and downs. Her belief in the power of intention and reflection aligns perfectly with Wondermind’s mission, creating a synergy that enhances both productivity and mental well-being.

Mandy and Selena share this vision as they emphasized that mental health is not just about handling crises or diagnoses; it’s about everyday care. Mental health should be a regular, compassionate practice woven into our daily lives. It’s a crucial part of who we are and how we connect with the world. 

Wondermind was created in 2022 to shift the conversation around mental health. Their goal was to build an ecosystem that blends personal experiences with mental health support. They provide actionable tools, expert insights, and a welcoming space where individuals can discover joy and comfort in nurturing their mental well-being.

MANDY TEEFEY Co-Founder, Wondermind

ASHLEY REYNOLDS Founder, Cloth & Paper

An Invitation to Be Part of Something Special